Webinar - Giving: Women do it better

Studies in the U.S. and other countries show repeatedly that women give more often to help others, whether in time or money. But WHY is this so? Research continues and stories abound. Join Melissa S. Brown, charity giving researcher and consultant, in discussion of the differences between men and women and their charitable actions. Women, for example, are more likely to feel a sense of responsibility to give; men tend to score lower in empathy than women. What are the implications of these and other findings for messages for couples? For men and women separately? How can we use this information about men and women’s giving preferences in successful fundraising?

About Melissa S. Brown: Melissa began working in the nonprofit sector in 1989 at the Folger Shakespeare Library. She has worked for the Homeless Initiative Program, Indiana University, and the national office of the Arthritis Foundation. She teaches successful proposal writing for The Fund Raising School. Her volunteer roles have included Big Sisters of Central Indiana and the International School of Indiana. She holds a B.A. in political science from Reed College and a Master's degree in governmental administration from the University of Pennsylvania. You can learn more about Melissa and her work on her website and follow her on Twitter @NPOWriter.