Webinar: The Truth: Creating a Social Marketing Strategy

Too many “Social Media Strategists,” Marketing Departments, and Public Relations agencies are putting the cart before the horse when it comes to social media. The majority tends to focus on the tools they “need to use” rather than what matters. They ask: Should we be on Pinterest? How many Facebook Fans is good? What is StumbleUpon? Is Google+ REALLY the next Facebook?! I NEED IT!

Smart marketers understand that tools change and the value of social media is not in the number of friends, fans, and followers but in the quality. They are looking for the deeper value: Fans who express loyalty and evangelize to their friends, fans who connect emotionally with a brand and those with something to say.

In this webinar, Shelli will pose questions and provide insights that will get you thinking like a smart social media marketer. She will also cover:

• Finding and defining your target audience
• Determining your objectives
• Measuring your success
• And much more!

About Shelli Martineau: She is a passionate Social Media Manager, Strategist, and Coach who can bridge the gap between linear and creative thinking. She’s worked in the social media trenches professionally since 2009, focusing specifically on community management, strategy, and measurement.