Webinar: The Marketing Savvy Behind Outrageously Profitable Auctions

Head to your local shopping center and start stealing… ideas, that is.  Your charity auction depends on it.

What’s the difference between a Lincoln MKX and a Ford Edge?  Marketing!  The cars are virtually identical, but the Lincoln retails for $12,000 more.  When you start to use the same marketing tricks the big companies do, your little benefit auction can realize some impressive gains.  For instance, what if every attendee could be persuaded to donate an additional $20 they hadn’t intended to give?  For some organizations, even modest gains of 5% to 10% can mean thousands of dollars to your bottom line.  In this session you’ll learn how to analyze your current performance so you’ll know how badly your auction needs to improve, and how to transform your marketing mess into a pile of money.

After her work as a benefit auctioneer landed her on TLC and E! Style cable shows  within months of graduating from auction school, Sherry Truhlar, CMP, BAS, CAI, reconsiders her plans to return to work at a cubicle at GE.  Instead she launched Red Apple Auctions.

Today, she works with almost 50 organizations a year providing online auctioneering services.  In addition, she helps thousands of other organizations through her classes, products, and online resources.  Her bottom-line recommendations have led to startling improvements, with 75% of her clients producing record-breaking results, despite the economy in a nosedive at the time of their events.

Sherry is a prolific writer, a contributing member to several event-specific magazines, and a sought-after for conferences and trainings.  Her unusual path into the profession has led to coverage in Town & Country, The Washington Post Magazine and even her tiny hometown Kansas paper.

To learn more about Sherry visit her website: www.redappleauctions.com Twitter: @AuctionExpert