Withisms from Lori

Who doesn’t want to believe in a little magic? Tis certainly the season for magic.

You want your supporters to feel great and they want to feel great, right? Here’s a terrific example of the power of video to get your point across found on the Osocio Blog. I encourage you to spend less than two minutes to watch.

Here’s what I love about this video message:

1. It’s short.
2. It’s engaging and compelling.
3. It’s a story, about a real girl, with a real-life scary problem. She’s got a name and we learn what she loves so we get to know her.
4. We learn exactly what the organization did. The story shares specifics about how Children’s Wish Foundation made Emily’s dream come true.
5. The video lets us know there is more to do with the startling statistic toward the end.

You don’t need a 7, 10, or 20 minute video to cause people to take action. What you do need is a story told in a way that touches the viewer and inspires them to take action. And when they take that action they know they will feel like a super hero or fairy godmother in the process.