Withisms from Lori

Boldness, clarity and wisdom for fundraising professionals making a difference.

Wednesday, October 24, 2012

Does Your Communication Cause People to Take Action?

While driving to a meeting recently I saw this graphic on the side of a truck:

There is a photo of a young boy sleeping on his pillow adjacent to the words you can see here.

The image was HUGE and the words jumped out at me as I was sitting at the stop light. I know the organization: www.Bridging.org and have made contributions of furniture to their organization before. . . but I was struck by how I felt when I saw the words and photo on the side of the truck.

I felt the need to do something right away to help.

Does your communication cause people to want to take immediate action?

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