While driving to a meeting recently I saw this graphic on the side of a truck:
There is a photo of a young boy sleeping on his pillow adjacent to the words you can see here.
The image was HUGE and the words jumped out at me as I was sitting at the stop light. I know the organization: www.Bridging.org and have made contributions of furniture to their organization before. . . but I was struck by how I felt when I saw the words and photo on the side of the truck.
I felt the need to do something right away to help.
Does your communication cause people to want to take immediate action?