Withism's from Lori

Boldness, clarity and wisdom for fundraising professionals making a difference.

Wednesday, January 18, 2012

What is the first thing you do when you sit down at the computer?

Wisdom and advice from Seth Godin

Over the years I’ve worked with literally thousands of organizations and their staff. One of the most often heard comments from development staff is usually, "I don’t have time to get to the relationship building part of this work."

I believe it is actually a choice that the important, deeper connecting calls and meetings are not being scheduled into the day. As their coach I ask development staff to commit to make one donor phone call or set one donor meeting each day BEFORE they get pulled into that deep dark black hole of admin tasks never to return from until the end of the day.

Last week Seth Godin wrote this short, simple, powerful post on his blog that I believe can be a powerful guide for all development professionals.

The first thing you do when you sit down at the computer

Let me guess: check the incoming. Check email or traffic stats or messages from your boss. Check the tweets you follow or the FB status of friends.

You've just surrendered not only a block of time but your freshest, best chance to start something new.

If you're a tech company or a marketer, your goal is to be the first thing people do when they start their day. If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/responded/insisted to what happened yesterday. ~ Seth Godin, January 12, 2012.

Other posts in my blog with great Seth Godin wisdom:

Comments
Gayle L. Gifford, ACFRE commented on 23-Jan-2012 11:48 AM
Great reminder, Lori. I'm on a real kick this year about getting out clients out the door and talking to people. It's always been part of the planning work that I do with organizations...require them to go ask people for input. But I've been preaching
to fund development staff, executive directors and anyone who will listen that they just aren't having enough conversations.
Anonymous commented on 23-Jan-2012 07:33 PM
Thanks for the read and the comment, Gayle! If we could have our clients visit with their donors in person as often as they check email...wouldn't that be amazing and cause some terrific results.

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